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YOUR NAME IS YOUR BRAND – DON’T BE AFRAID TO SHOUT IT FROM THE ROOFTOPS!
One of the great things about running your own business is getting to make all of the decisions about how you present that brand to the world. Kadus Professional recommends blending the latest marketing strategies with traditional best practices. Here’s a list of the Top Ten!
1. BRAND YOUR BUSINESS
This part is creative and fun! Develop a visual identity for your brand with its own color scheme, fonts and esthetic that reflect who you are as a beauty professional. Use that look with everything that represents you both inside the salon and in outside promotion.
2. BE ACTIVE ON SOCIAL
Take full advantage of platforms that provide opportunities for real-time conversations with your target market. Post regularly to Facebook and Instagram, and then engage with fans by responding to their comments and messages on a daily basis.
3. USE STRATEGIC HASHTAGS
At the very least, use three hashtags on every post: business name, business location and business description. Hashtags create clickable, searchable links that make it easy for potential clients to find you. When you use Kadus Professional products, don’t forget the #KadusProfessional!
4. GENERATE POSITIVE REVIEWS
Ask satisfied clients to share their great experience by leaving a review on your Yelp, Google and Facebook pages. Many clients will be happy to help and excited to post a before-and-after that shows off their new look. When potential clients search for online reviews, it will be as if they’re getting a recommendation from a friend.
5. MANAGE NEGATIVE REVIEWS
Everyone has a negative review pop up now and then, and the key is to monitor and respond. Acknowledge the complaint and ask the individual to Direct Message (DM) you contact information so you can take the conversation offline and avoid public confrontation.
6. TOOT YOUR HORN!
It’s not bragging – it’s selling yourself! Never forget that you are your brand’s most important asset, and current and potential fans on your social channels want to see the amazing work you are creating on a daily basis.
7. LEVERAGE YOUR COMMUNITY
Partner with other small business in the community to help each other by cross-promoting to your clientele through events, special offers and signage.
8. MAKE YOUR IMAGERY BEAUTIFUL
Your work is both art and advertising. Take a minute when you shoot photos to make sure the background is free of clutter. Eliminate distractions so your masterpiece will really shine.
9. POWER OFF
Running your own business can be exhausting, and getting sick is not an option. Remember to take care of yourself with regular breaks from the 24/7 noise.
10. NEVER STOP LEARNING
Actively seek out opportunities to continue education. The moment you stop learning is the moment your business stops growing. Download the Kadus App for education at your fingertips