Welcome to the esthetician exclusive, a brief little guide on how to boost your esthetician business simply and seamlessly—without dropping a ton of money on marketing gurus, advertising, or anything else.
This 3-part plan helps you take your career into your own hands—which, of course, you’re already used to!
1. Branch Out and Update Your Offerings
We often advise estheticians (and beauty pros in general) not to try to be a jack-of-all-trades (lest you become a master of none) so they don’t scatter their offerings and make it hard to pin down a client base. But you don’t want to niche down too hard either if you’re looking to expand your business.
If you’re already a master of the few services you offer but you’re still looking to bring in more clients and customers, we suggest branching out and expanding your offerings to include new, exciting services that your target client is looking for.
Consider adding on services like:
- Body facials
- Lash and brow tinting
- Lash extensions
- Face and body masks
- Spray / sunless tanning
- Permanent makeup
Etc. etc. etc.
Seriously, this list could go on and on and there’s literally no end to the services you could offer to make yourself more marketable.
Our best bet? Do some research, figure out what’s hot, and, of course, keep reading this article—we can bet the next paragraph can help you get a jump start on this.
2. Stay in the Know on the Latest Trends
As an esthetician, you know there are tried-and-true services you offer that will never go out of style—but that’s not the end-all-be-all of your career. Self-care, skincare, and other beauty trends are updating every single day (sometimes even faster), and if you’re not on top of the latest trends, you could miss your time to capitalize on making some serious cash and grow your business!
A great example of this? Microblading. Though microblading might not feel like a traditional esthetician offering, it’s a great opportunity to add on a trendy service that people are killing for.
Microblading hasn’t always been popular, it’s only recently had the spotlight shined down on it, but right now, it’s hot, hot, hot, and adding this new service to your repertoire could bring a ton of new customers that you might have never reached before with just facials, body wraps, and chemical treatments.
Listen, we’re not saying microblading is the end-all-be-all, here—we’re just offering a quick example of how one certification can change your business for the better! This can apply to any new trend or service, like dermaplaning, microdermabrasion, micro-needling, and more!
Another important reason for staying in the know in order to expand your business?
Popular techniques are changing all the time—if you don’t evolve with the ever-changing techniques, strategies, and methodologies of your industry, you could be left in the dust!
3. Market, Market, Market
Sure, being a badass esthetician is going to help you expand your business—because, if you’re not, the clients just won’t come. But if no one knows in the first place that you’re a badass esthetician, it can be hard to build up the momentum and credibility around your brand to get the ball rolling.
That’s where marketing comes into play.
Now listen, don’t freak out—marketing isn’t as scary as it sounds. No, you don’t need a degree, no you don’t need a whole team, and no, you don’t need a ton of expensive software and equipment. All you need is a firm grasp on your brand and your business and a go-get-‘em attitude.
We could talk at length about how to best market your services as an esthetician—build a website, create a loyalty program, rack up reviews, boost that social media presence, etc.—but we’ve already done that in several other blog posts that we think will be really helpful for you (even if you’re a total marketing novice).
Check out these articles here for a little marketing 101 to get your marketing game on point!
- Step Up Your Marketing Game
- The Top Marketing Mistakes to Avoid
- Salon Marketing Basics
- How to Automate Your Marketing Efforts
- Marketing Guide for Beauty Professionals—an eBook
We can bet once you implement a few of these tips and tricks for your esthetician business, your brand is going to be growing like crazy!
Have more recommendations for your fellow estheticians on how to successfully grow their business, their career, and their reputation? Good! That’s what we like to hear.
Don’t keep that good advice to yourself, share it with your esthetician community below in the comment section. Have questions for the esthetician pros out there? Leave a question in the comment section, too! Don’t be afraid to help each other grow, learn, and become a stronger community!
For more esthetician advice, tips, tricks, inspo, and more, keep up with our regularly updated blog right here!
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