Salon branding runs the risk of being bland and interchangeable – in part because there’s an established set of tropes which a lot of different service providers in this space feel that they have to adhere to. We’re talking color schemes centered around soft pastel tones, logos involving silhouettes of flowing locks, and business names that veer from the hyperbolic to the pun-laden.
To stand apart from rivals and make a salon space your own, even if you’re only renting it temporarily, there are things you can do that are a little out of the ordinary, yet still represent your brand identity effectively. So if you’re strapped for inspiration, stick around as we unload some intriguing ideas that you can put into action.
Image Source: Microsoft Copilot
The Art of Applying Unique Touches with Stickers and Labels
Turning a mundane salon space into a branded experience starts with the simple yet impactful use of stickers and labels. This approach is cost-effective, quick to implement, and offers endless creative possibilities that can significantly enhance the visual appeal of your salon – while also being entirely reversible in the case that it’s a rented space. Here’s how you can use these tools to infuse personality and brand identity:
Feature Wall Fun
Create a feature wall that captivates attention by using large custom stickers. For instance, you could set up a wall depicting a giant, stylish hair brush and scissors – or really anything that feels iconic yet unique to you. This will make your brand more relatable, which in turn builds trust with customers – a valuable commodity which 46% of people are willing to pay more for in their relationships with businesses, according to a study from Salsify.
Mirror Messages
Use mirrors to play host to inspirational quotes or daily specials in elegant fonts with the help of customized label solutions available online. It’s personal touches like this that customers remember.
Product Highlights
If you have your own line of products, then custom labels on shampoos, conditioners, or styling mousses will not only look professional but also extend your brand presence to every item a client uses, keeping it fresh in their mind long after they’ve left.
Window Wonders
Draw eyes from the street with beautifully designed window stickers that showcase your salon’s logo or the current promotions you’re running. One report found that 31.2% of consumers feel that an effective window display will influence their choice to enter a retail business more than any other aspect – and this data certainly applies to street-facing aspects of salons as well.
In short, integrating these elements ensures every corner of your space reflects the ethos and style of your brand, making it not just another salon but an extension of what you stand for.
Getting Customers to Follow their Noses with Signature Scents
The power of scent in using a memorable brand experience is often underestimated – and yet it’s particularly useful for those renting temporary salon space, where you might not want to go all-out with a complete decor overhaul, or indeed be prevented from doing so even if you did have the inclination. A signature scent can evoke emotions, reinforce brand identity, and make your salon stand out. Here’s how to effectively integrate a custom fragrance into your branding strategy:
Scent Selection
Collaborate with a fragrance consultant to create a unique scent that embodies your brand’s values and aesthetic. Whether it’s the fresh aroma of green tea or the soothing essence of lavender, choose wisely – because the right choice could cause a 20% increase in customer spending.
Diffusion Deliberation
Decide on the method of diffusion—electric diffusers, scented candles, or manual spritzers—and place them strategically throughout your salon to ensure an even distribution. If you’re using automated solutions, aim to set intervals which match the average length of a client’s appointment, so that there’s a fresh hit of scent just as the next one is arriving.
Seasonal Variations
Consider seasonal adjustments to your signature scent, which might mean using refreshing citrus for summer and then having a spicy cinnamon scent on hand come fall.
Tailoring not just what clients see but also what they smell lets you create an atmosphere that’s as distinctive as the service they receive. This holistic sensory approach will linger with them for longer, and encourage repeat bookings as well as word of mouth recommendations – which are behind as many as 50% of decisions made by consumers, according to a McKinsey report.
Wrapping Up
So as you can see, it’s more than possible to take advantage of flexible working spaces for your salon business and still plant your flag with branding elements, from sticker walls and window displays to signature scents, that really hit home. It’s important to have a clear idea of your brand identity in place before you pursue any of these options, as you can only make cohesive decisions once this has been locked down.
