How To Take The Fear Out Of Raising Your Prices


You want to raise your prices (as you should!) but you are afraid doing so will cause you to lose clients. For advice on how to charge your worth and keep your clients, salon business coaches Zan Ray and Tom Collins launched their book Scared To Raise Your Prices?

Inside are tips on a systematic way to increases the value of the services to your clients and make you more money. Each chapter of the book includes no-nonsense, immediately actionable techniques, divided into three parts:

Part I: Examines the Limiting Beliefs to determine your “why” for being in business and defines Limiting Beliefs as they affect your business.

Part II: Raising your service prices, how much, how often and the possible outcomes.

Part III: Digs into your business metrics (your numbers) that indicate your business’s health and progress.

Finally, Your Power of Commitment pulls it all together with the staying power of your increased prices as well as your need to establish and apply successful business habits that will form the foundation for continuing success.

Also included:

  • Work assignments to determine your limiting beliefs, and how to get rid of those that are not serving you;
  • Justify raising your service prices and the effect self-worth has on your determination to raise your prices;
  • Know how much and how often to raise your service prices;
  • Notify your clients of the price increases and handling possible questions about the price increases; and
  • Know the importance of your business numbers (metrics), how much extra income you can make, and the value of well managed retail sales.

Ray and Collins have seen and continue to observe the struggle of hairdressers and salon owners in making a living and wanting to prosper in their businesses. “This is why Zan and I are working together,” says Collins. “Our proven-system helps bust through struggles and helps generate more income.” The mission of their business coaching company, Elevating My Business, is to help hairdressers and salon owners make more money, have more time for family vacations, travel, and take advantage of up-to-date education. “When a salon owner is charging what they’re worth, all segments of the economy will benefit,” says Ray, “when you help a salon owner, you help the entire community.”

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